As leaders in digital innovation, we’re constantly considering and testing the impact of new technology and fresh approaches to hone best practise, enhance user experience and grow revenues. These are some of our latest thoughts and findings:
Entire JACC Journals Program Now Hosted on HighWire's JCore Platform
HighWire Press, leading publishing technology provider and partner of choice, announces another milestone investment
Richard Padley, Chairman, Semantico (left) and Dan Filby, CEO, HighWire
The 2016 Fall HighWire Publishers’ Meeting took place this past September in Washington DC, bringing together representatives from publishers across the spectrum of scholarly communications for three days of presentation and discussion. One of the highlights was a panel – ‘The Many Pragmatic Uses of Impact Vizor’ – where three publishers presented ways in which Impact Vizor has been used to answer questions about their journal program and make more informed strategic decisions.
The fourth paradigm of science brings with it an onslaught of data. Quantitative, qualitative, direct and anecdotal, it’s an often-acknowledged fact that the ability to collect and share vast quantities of data is the greatest change in scientific research of our times. With this new opportunity comes inherent challenges in the comprehension of data.
Our world is driven by data. You may THINK that you decided to buy a new blue sweater at the mall last Thursday, but in fact the retailer analyzed data that drove marketing that ultimately lead you to purchase that sweater at the specific time and place that you bought it. Like it or not, it’s a fact of (business) life.
It’s likely that you’ve only recently settled on your pricing for 2017 – but is your approach ensuring your subscribers are getting the best value for their money, and are you realizing the potential for growth with new customers? A tiered pricing structure can help with both.
I’ve written about Impact Vizor before , and some of the opportunities it helps you identify for your journal program. As with the full suite of Vizors, Impact Vizor has been designed around the idea that a better view of your data can help you make better decisions, but today I’d like to delve a little deeper into how you might go about using these in a specific business context.