As leaders in digital innovation, we’re constantly considering and testing the impact of new technology and fresh approaches to hone best practise, enhance user experience and grow revenues. These are some of our latest thoughts and findings:
From: Alexandra Bash, Director of Product Management, HighWire
Publishers have more to share than research findings. News coverage of how the latest findings you publish affect the world, announcements of grants and awards, policy developments and industry news are all relevant to your audience. On your website, you may want to feature profiles of your members and authors and their contributions to your publications.
The 2016 Fall HighWire Publishers’ Meeting took place this past September in Washington DC, bringing together representatives from publishers across the spectrum of scholarly communications for three days of presentation and discussion. One of the highlights was a panel – ‘The Many Pragmatic Uses of Impact Vizor’ – where three publishers presented ways in which Impact Vizor has been used to answer questions about their journal program and make more informed strategic decisions.
The fourth paradigm of science brings with it an onslaught of data. Quantitative, qualitative, direct and anecdotal, it’s an often-acknowledged fact that the ability to collect and share vast quantities of data is the greatest change in scientific research of our times. With this new opportunity comes inherent challenges in the comprehension of data.
Our world is driven by data. You may THINK that you decided to buy a new blue sweater at the mall last Thursday, but in fact the retailer analyzed data that drove marketing that ultimately lead you to purchase that sweater at the specific time and place that you bought it. Like it or not, it’s a fact of (business) life.
It’s likely that you’ve only recently settled on your pricing for 2017 – but is your approach ensuring your subscribers are getting the best value for their money, and are you realizing the potential for growth with new customers? A tiered pricing structure can help with both.
I’ve written about Impact Vizor before , and some of the opportunities it helps you identify for your journal program. As with the full suite of Vizors, Impact Vizor has been designed around the idea that a better view of your data can help you make better decisions, but today I’d like to delve a little deeper into how you might go about using these in a specific business context.
When an organization decides to invest in a new website for a journal or journal program, we share in their excitement for delivering a great, new experience for readers. The process of creating the website – from concept to launch – also needs to be a great experience for the publisher.
With the recent release of the 2016 Journal Impact Factors (JIF) we’ve seen the accompanying annual flurry of publicity and controversy.
What is integrated content?
‘Integrated content’ is one of those terms that does the rounds in scholarly and professional publishing, while meaning vastly different things depending on the context. The term has stood variously for the combination of content types on a platform, such as journal articles and ebooks, or for the merging of in-house editorial and production procedures.
Understanding our customers’ needs in a maturing market, today and into the future
In April 2016, I reported in the HighWire newsletter on the Spring Publishers’ Meeting, Stanford, USA. At that meeting, Dan Filby, CEO HighWire communicated the demonstrable progress of delivering on commitments made during 2015. The focus of my review was to look at the results of this raised level of service and how these impacted upon the scholarly publishing market (a market which all too often pays lip service to the reality of supporting customers).