Journal of Advertising Research Offers Readers More Value on HighWire Platform
Editors invite new readers of research on mobile advertising, neuromarketing, social media, and more with free access from January 18th through 31st.
London, UK and Redwood City, CA—January 18, 2016 - - The Journal of Advertising Research marks its 56th year of publication with a new online reading service now supported by HighWire’s platform solutions. More than 70 issues of the Journal of Advertising Research (JAR), the Advertising Research Foundation’s (ARF) preeminent journal, published quarterly by Warc, are now live on HighWire, the leading technology platform and strategic partner to scholarly publishers and societies.
Full-text HTML articles and mobile-responsive design increase discoverability and create what Warc calls “a convenient and enjoyable reading experience anywhere on any device.” New features for readers of JAR include easy navigation by topic and Digital First articles.
“Now, we can feature research articles around the latest trends in advertising such as neuromarketing, mobile advertising, and digital media,” said Catherine Driscoll, Content Development Manager at Warc, a leading information source for advertising and marketing practitioners and academics. “With HighWire’s platform we’ll manage navigation by topic, so we can respond to changing audience interests and our expanding depth of content on emerging fields of research.”
“Working on the concept, design, and launch of the JAR site was an exciting opportunity for the HighWire team to collaborate and deliver new value for Warc and the Advertising Research Foundation,” said Dan Filby, CEO at HighWire. “We are pleased to support seamless access to the journal for subscribers and members of ARF. The launch of JAR on HighWire’s JCore Platform followed best practices we’ve developed working with hundreds of publishers across thousands of sites.”
From 18-31 January the new Journal website will have an open house. All articles will be freely accessible, giving new readers the opportunity to explore content and the site.